Time Warner Cable

PENETRATING INVESTOR RELATIONS

OFFERINGS FIT FOR VENDOR-SAINTS

BACK TO GALLERY

BREAKING BELL'S GRIP ON

BUSINESS BROADBAND

TIME WARNER CABLE

Bringing credibility to Business Solutions

CHALLENGE

TimeWarner Cable’s RoadRunner service was well-known in the Houston consumer market, but it didn't exactly have the reputation for five nines in terms of reliability that Fortune 1000 companies mandated.

ACTION

First came the strategy. Houston may not have known TWC Business Class broadband. But it knew this: with Time Warner Cable, now they had a choice. And that was the message: Choice. From video to a print advertising and a brand-new Business Class website, Origin gave TWC everything it needed to break into the market using the message of “deserving a choice.” Origin even helped it hit the ground running at the Offshore Technology Conference—complete with new booth and fresh sales materials.

Helped Time Warner Cable break Southwestern Bell’s monopoly on business class broadband in Houston region
Called one of the most successful campaigns of its kind in the company
Integrated print ads, online and other components to get the word out with solid conversion rate results
Led to similar, successful project in San Diego market