Houston—March 1, 2013—In 2012, Origin began a comprehensive qualitative analysis of the Texas Children’s Hospital system. After presenting findings in early spring of this year, Origin and Texas Children’s are entering the implementation phase of the branding initiative.
Origin has long served as a proponent for Brands that Sustain Life—primarily those companies that align in the areas of healthcare, energy, shelter and food. Applying our knowledge and expertise in service of one of the nation’s leading pediatric hospitals is a privilege.
“Texas Children’s Hospital makes a profound impact in the lives of local, regional and increasingly global families as more and more people recognize the quality of care available here. It is an honor to help the system tell a strong, cohesive story representative of the exceptional work they do every day,” says Shawn Collier, Origin’s Strategy Director.