IFEST 2009 EVENT CAMPAIGN

CHALLENGE

Visually define the Houston International Festival with graphics that celebrate all things Irish.

ACTION

Origin designed all major deliverables for the Houston International Festival, including the Mayor’s Gala invitation, print and outdoor advertising, online applications, signage, posters, programs, rack cards, festival guides and anything that might bear the Sláinte logo we created. Juggling both a limited budget and a great deal of required information, we successfully acknowledged multiple hosts, 16 major sponsors, honorees, volunteers and the country of Ireland while still making the festival feel like a whole lot of family fun.