FULBRIGHT & JAWORSKI, LLP

2011 DISTRICT AAF ADDY WINS FOR TWO ORIGIN CLIENTS

ORIGIN WINS THREE GOLDS AT THE 2011 AAF-HOUSTON ADDY AWARDS

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INDUSTRY: PROFESSIONAL SERVICES PROJECT TYPE: PUBLICATIONS

GIVING FULBRIGHT COMMUNICATIONS

THAT SUIT ITS STATURE

FULBRIGHT & JAWORSKI, LLP

ALUMNI MAGAZINE

CHALLENGE

Fulbright is a full-service international law firm that’s been in business for almost a century. As a result, not only does it have more than 1,000 lawyers but it also has thousands of alumni—those who have worked there and then moved on. Fulbright needed a publication that reached out to former Fulbright employees to keep them interested, invested and communicating.

ACTION

Many people don’t like lawyers until they need one. But we love ‘em! In fact, they’re awesome consumers of creative services—literate, driven and never afraid to tell you what they want. After a brief discovery period, Origin came up with a new concept and design system for its alumni publication, Afterwords, as well as creative and editorial concepts for multiple issues. Stories featured successful Fulbright alums in action from Houston to Hong Kong, bringing recognition to past employees and the firm as a whole. Because lawyers today sell more than billable hours; they sell their brand.

Managed design of entire customer publication on a turnkey basis, including editorial concepts
Maintained high internal communications standards for a major, global law firm
Helped create systems and standards for internal brand communication
Trivia: Though the United States has just 5 percent of the world’s population, it has 70 percent of its lawyers. And we can help all of them make rain like it was hurricane season.