250 projects in 240 days

CHALLENGE

ExpressJet had the experience, the jets, the business plan and eight months. They needed an identity, advertising, marketing, internal and IR communications and public relations for branded flying to take off.

ACTION

With a thorough understanding of ExpressJet’s culture, we quickly crafted internal on-boarding communications while simultaneously developing the company’s branded flying identity—from logo and livery to swizzle sticks and signage. Through print, online and radio advertising, comprehensive media and public relations plans, marketing materials and corporate and consumer online presences, we got passengers into planes and this airline off the ground.