2008 Online & Print AR

CHALLENGE

In a time of market turmoil, reassure investors that their company’s long-term strategy continues to pay.

ACTION

Staying Focused communicated CenterPoint Energy's greatest strength: the confidence to adhere to long-term plans despite tumultuous market conditions. Origin extended the Staying Focused theme and visuals from print to web site. There, visitors could choose their focus and read or watch accordingly. Full-screen functionality adapted to the viewer’s screen size and repositioned accordingly, losing the letterbox effect entirely.