30th anniversary book

CHALLENGE

Honor a legacy. Announce a new chapter. Distill 30 years of death-defying work into one commemorative book. And do it all with limited photographic resources.

ACTION

Origin devised a design solution that made the most of the company’s archives. By pairing visuals with quotes and anecdotes from the most seasoned members of the Boots & Coots family, we told the story that captured a generation and reintroduced the service offerings that will fuel the company’s future.